Your editorial photographs earn nothing after the first licence.

The publication's share, per million engaged readers

—

Three rights, three ways to earn

Every photograph carries the same three things, and each one pays differently. The overlay does not replace the editorial licence — it works on top of it, on photographs you have already published.

Team merchandise → sales

The jersey, the ball, the boot. A reader who has just watched the moment is already interested; tapping it is a shorter path to a sale than any banner has ever managed.

—gross, from merchandise

The athlete → audience equity

A recognised player turns a photograph into a following. Taps become follows, and follows become the athlete's own value — which is why their representation has to agree before any of it is sold.

—gross, from athlete engagement

The sponsor's mark → paid exposure

Their logo is already in your photographs, in every frame, at no charge. Once it is identified and counted, it becomes inventory you can invoice rather than exposure you give away.

—gross, from sponsor exposure

From readers to revenue

Of the readers who meet a photograph

Of the taps, what they land on

Two panels rather than one, because a million readers and two hundred orders cannot share a scale honestly. Each panel is measured against its own first bar.

Where the money comes from

Gross value created on these photographs, by which right produced it.

How every pound is split

The league sets this once and the ledger settles it on every transaction. Nobody invoices anybody, and the publication is paid on photographs it has already published and already paid for.

Who is paid	Share	Per million readers

What is actually in your photographs

—photographs read

—carry a sponsor's mark

—carry a person's likeness

—carry team merchandise

Who is getting exposure for free

Every brand found in your photographs, how often it appears, and how much of the frame it takes when it does. This is the table a renewal conversation runs on.

Brand	Photos	Placements	Avg share	Best

Your numbers, not mine

Every figure above is built from these. Change one and the whole page moves. Nothing here is a quote.

Engaged readersper year, see the footnote

Readers who tap a nodepercent

Of merchandise taps, who buyspercent

Average orderpounds or dollars, your currency

Worth of one athlete engagementaudience equity, per action

Sponsor rate per thousand impressionsCPM on identified marks

The publication's slot in the ledgerpercent of every transaction

What this does not include, and what it assumes It leaves out the editorial licence you already sell, licensing the archive for AI training, and every photograph beyond the ones read here. It assumes a reader meets one contextual photograph, not several. Every right shown was proposed by the model and is a proposal until the rights holder confirms it — and no athlete's likeness is sold until their representation opts in. People are identified from captions and rosters, never from the picture.